venerdì 20 maggio 2011

Occhiali...Ray-Ban Wayfarer e Aviator

Ray-Ban Wayfarer non sono solo gli occhiali più venduti della storia, ma un vero e proprio fenomeno di costume che ha saputo nascere, morire e rinascere tante e tante volte nel corso dei decenni.

Sono gli occhiali Evergreen, quelli che abbiamo visto e vediamo ancora indossare dai divi del cinema, dalle star e testimonial d’eccezione …Un vero status symbol.
I wayfarer sono stati disegnati da Raymond Stegeman nel 1952. Raymond era un inventore che creò decine di progetti per la Bausch and Lomb, l’allora proprietaria della Ray-Ban (ora parte del gruppo italiano Luxottica).


Wayfarer furono i primi occhiali a sfruttare le nuove materie plastiche e segnarono l’inizio dell’uso delle montature in plastica, completamente innovativi rispetto agli occhiali venduti negli cinquanta.

Kim Novak portava i Wayfarer in Costa Azzurra nel 1954, così come Marilyn Monroe non mancava di indossarli ad ogni buona occasione.

La svolta vera arrivò nel 1961 quando Audrey Hepburn indossando una versione oversize dei Wayfarer in Colazione da Tiffany li fece diventare un vero e proprio oggetti di culto.



Durante gli anni cinquanta e sessanta celebrità di ogni tipo come John Lennon, Bob Dylan, James Dean, il presidente John F. Kennedy, Roy Orbison e Andy Warhol indossavano regolarmente dei Wayfarer per proteggersi dal sole.



Dopo il boom incredibile degli anni ’50 e ’60 le vendite cominciarono a calare: i wayfarer erano inevitabilmente passati di moda e negli anni settanta furono quasi cancellati dal listino Ray-Ban per lasciare il passo ad occhiali più estroversi e particolari, tipici dell’epoca degli Hippies.


La Ray-Ban ci riprova nel 1980 facendo indossare i suoi Wayfarer niente meno che a Jake Blues e a suo fratello Elwood.. meglio conosciuti come Blues Brothers.

Nel 1983 i Wayfarer tornarono alla grande, anche grazie a Tom Cruise I Wayfarer spopolavano nel mondo della musica: Johnny Marr, Debbe Harry dei Blondies, Elvis Costello, Morrissey, Patti Smith, gli U2.


Aviator è l'altro modello dei sun glasses per eccellenza, dorati e a forma di goccia, nel periodo in cui Hollywood sfornava divi e faceva tendenza, personaggi come Gregory Peck, Clark Gable e poi Robert Redford li indossarono.



E oggi chi indossa ancora  Ray-Ban Wayfarer o Aviator?





























PATRIZIA






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